It's finally out. Stray Kids Felix, Gong Cha commercial

Hello, this is Korea advertising. 1. Advertisement Background: Gong Cha and Stray Kids Meet The “My Vibe Right Now is Gong Cha” campaign is a brand campaign by global milk tea brand Gong Cha and Felix, a member of global K-pop group Stray Kids. Gong Cha is a brand that has led the popularization of milk tea and is loved by the younger generation. Stray Kids is a group that holds a unique position in both music and performance, representing the emotions of the global Generation Z. This advertisement conveys the message that Gong Cha’s beverages are not just simple food items but also a medium to express ‘vibes’, or emotions and moods. 2. Main Slogan: “My Vibe Right Now is Gong Cha” The main phrase and slogan of the advertisement, “My Vibe Right Now is Gong Cha,” goes beyond the simple meaning of drinking a beverage and delivers an emotional message that Gong Cha represents the emotions of this moment. In particular, the expression ‘공차중’ utilizes a unique Korean wordplay (wordplay) to su...

Samyang MEP Ping Pong Challenge with ENHYPEN — Once you succeed, forever!



Introduction — Why Your Heart Rate Rise From the First Scene

As soon as the ENHYPEN members appear, the commercial instantly grabs your attention. This isn't just another ramen commercial. The "once you succeed, forever" principle creates tension, and the camera angles and rhythmic editing create excitement in every scene. It has a unique charm that draws both fans and casual viewers alike to cheer.

Highlight — A Single, Decision-Making Shot Creates Laughter and Emotion

The most memorable moment comes when one of the members makes a decisive serve, drawing everyone in. The silence and subsequent cheers when the ball bounces perfectly over the middle of the net creates a thrilling catharsis. The members' self-deprecating jokes and witty facial expressions when they make a mistake further enhance the humor of the commercial.

Each Member's Reaction — Small Amusements Created by Chemistry

The unique reactions of each member were fascinating to watch. Some calmly aim for the goal, while others become overly nervous and make bizarre moves, drawing laughter. The scene where they console each other after a failure showcases their teamwork and humanity, melting fans' hearts. Even in a short scene, the individual personalities of each member are clearly brought to life.

Behind-the-scenes Imagination — Imagine Episodes on the Set

You can imagine how many more NGs and laughter there were on set. For example, when a member failed repeatedly, the staff secretly threw cheering goods to liven things up, or the impromptu mini-games they played during breaks in filming. This deepens fans' affection for the ad as they recall these behind-the-scenes stories.

Fan Reaction and Viral Points — Shareable Moments

This ad's clear mission of "success in one go," along with the members' reactions and short, powerful expressions, makes it ideal for immediate consumption as a social media clip. Fans naturally create viral effects by editing specific scenes into memes or sharing the best reactions from each member.

Conclusion — The Ad's Lingering Resonance and Drive for Consumer Action

This ad, which captures laughter, tension, and teamwork in a short space of time, not only raises product awareness but also stimulates participation through a "challenge." Viewers create content that mimics the ad's actions or competes with friends, further engendering a lasting impression. Will you give it a try?


[Good content to read along with this article]