The Skechers 2025FW "Go Walk Slip-Ins Boots" commercial harmoniously captures actress Park Eun-bin's sophisticated image and the product's core message of comfortable wear. This post details the background music, filming locations, NGs (mistakes and retakes), costumes and styling, and even hilarious incidents and anecdotes that occurred during filming, all from a behind-the-scenes perspective. Please note that this information may be supplemented by official behind-the-scenes videos or interviews, if available.
1. Background Music (OST) — Sound that Defines the Ad's Mood
The background music in this commercial focuses on expressing the two keywords "comfort" and "activity" through sound. The overall mid-tempo pop/acoustic track is complemented by upbeat percussion and light synth and guitar riffs, perfectly complementing Park Eun-bin's natural movements. The rhythmic beats, particularly in scenes where she walks or jumps in the shoes, are emphasized, audibly conveying the product's cushioning and exhilarating feel.
Additionally, the sounds of footsteps and soft rustling of clothing in certain scenes were likely recorded and edited separately using Foley (on-site sound reinforcement) to enhance immersion. Given the nature of short TV and digital commercials, the melodic hook is concise yet repetitive, and sound effects (such as soft "swoosh" sounds or slide sounds) that align with the brand image are appropriately placed to enhance the ad's recall.
2. Filming Locations — Harmony of Indoor Studios and Urban Locations
The spaces depicted in the video appear to have been filmed in a clean indoor studio set and a modern urban location. The indoor scenes were likely shot on a studio set to accurately showcase the product's details (sole design, material, and comfort). In the studio, lighting, including softboxes and key lights, was meticulously adjusted to capture both Park Eun-bin's skin tone and the product's texture.
In contrast, the outdoor locations were chosen to showcase real-life scenes, such as city sidewalks, in front of cafes, along gentle forest paths, or on park walks. These locations are advantageous for emphasizing the product's "natural fit" in everyday life. For outdoor shoots, natural light was utilized to the maximum extent possible, but color temperature and contrast were likely controlled with reflectors and filters.
3. NGs and Reshoots—Naturalness Born from Small Mistakes
Advertisement shoots often involve repeated takes due to mistakes in dialogue, subtle misalignments in movement, and mismatches with camera angles. This commercial likely experienced frequent NGs in areas such as foot placement, jump landing poses, and natural smiles. In shoe commercials, even slight variations in the angle of the product or the position of the laces during the fitting scene often lead to reshoots.
Furthermore, outdoor shoots can require reshoots due to external factors like vehicle noise and pedestrian traffic. To minimize these factors, the filming crew either filmed on location during controlled times or re-recorded after removing noise. Ironically, some NG scenes resulted in natural reactions, making them fan favorites in the making-of videos.
4. Outfit, Hair, and Makeup — Simple yet Striking Styling
Park Eun-bin's outfits embody a "simple chic" concept, embodying both functionality and style. Neutral colors (beige, khaki, gray) are paired with seasonal knits, oversized coats, and casual denim or slacks to ensure the boots don't overshadow the look. Accessorizing with minimalist bags and slim scarves is likely to enhance the look.
Hair and makeup prioritized a natural, healthy complexion. To highlight the products, dewy skin and brown-toned shadows were used to create a soft impression. Given the nature of shoe photography, excessive styling was avoided to emphasize a comfortable and relaxed image.
5. Happenings and Episodes During the Shoot — Small Moments on Set
Unexpected incidents often occur on set. For example, there are frequent instances in making-of footage where actress Park Eun-bin bursts into laughter immediately after landing during a jump scene, or where a shoelace briefly came loose during a walking shot, requiring immediate assistance from the staff. Minor incidents can create a more human atmosphere on set and even serve as opportunities for the actress to express her natural expressions.
Another example involves the use of improvisational ad-libs. Actress Park Eun-bin naturally added facial expressions or gestures to the staff's lead, and these were reflected in the final edit. It's also reported that the staff's provision of snacks and drinks throughout the shoot helped liven up the atmosphere and ensure a smooth filming process.