The Behind-the-Scenes Story of I-ONE BANK's "ONE MORE TIME" Commercial Featuring All Day Project
This commercial, which was released alongside I-ONE BANK's "ONE MORE TIME" campaign and featured All Day Project, successfully conveyed an emotional yet trendy brand image within its short running time. This post provides a detailed behind-the-scenes look at the commercial, including the background music, filming locations, reasons for reshoots, costumes and styling, and even incidents and episodes that occurred during filming. Additional details may be added once the official behind-the-scenes footage is released, so please use it as a reference.
Background Music (OST) — A Key Element of the "ONE MORE TIME" Mood
The background music for this commercial features a repetitive hook (chorus) that ties in with the title and an emotional pad sound. It was likely arranged to blend mid-tempo electronic and R&B elements to harmonize All Day Project's vocal tone with the visual presentation. The commercial likely begins with gentle arpeggios or reverberant piano, while drum beats are added as the scene transitions to heighten the emotional impact.
Moreover, it's highly likely that the intuitiveness and convenience of digital banking services were emphasized by appropriately blending small sound effects (phone rings, notifications, button clicks, etc.) with background music. While specific Foleys aren't as important as in food or fashion commercials, click and swipe sounds in digital interaction scenes are effective devices for conveying usability messages.
Filming Locations — A Combination of Emotional Urban Locations and Controlled Studios
The footage appears to be edited with a judicious mix of emotional city location shots and indoor studio shots. Outdoor locations, such as urban cafe streets, rooftops with night views, and sophisticated alleyways, visualize the concept of "special moments in everyday life." These locations suggest the brand's target audience of young, sophisticated users.
The studio shots were likely used to capture close-ups of characters and product (app UI) details. The smartphone and tablet scenes on screen were likely recorded separately and composited with actual operating screens, or pre-recorded footage was edited to precisely match the actors' hand movements. The lighting was primarily soft light, which enhances natural skin expression, with changes in color temperature, such as lamps or neon, used in key scenes to create the right mood.
NGs and Retakes—Repeatedly Mastering Timing and Emotional Flow
Even short commercials require multiple takes. Common reasons for NGs include subtle differences in dialogue tone and reactions, mismatches between hand gestures and screen composition, and issues with props (e.g., fingerprints on smartphone screens or the position of the case). In particular, in cuts that emphasize emotional moments like "ONE MORE TIME," the director likely requested multiple takes, as the intensity of eye contact, breathing, and facial expressions are crucial.
Furthermore, outdoor filming often requires retakes due to unexpected noises (vehicles, pedestrians, weather changes, etc.). Indoors, reflections and fingerprints often lead to retakes for close-up shots. During this process, the actors' natural ad-libs and smiles often become popular with fans during the making of the video.
Costumes, Hair, and Makeup — Emotional Styling Tailored to the Brand Tone
The All Day Project members' costumes likely focused on a unified color palette (a balance of neutrals, pastels, and deep tones), reflecting the season and brand identity. Casual yet with subtle touches (layering, accessories, and a mix of patterns) to highlight each member's individuality, the overall look likely aimed for a "style that can be easily recreated as a daily look."
Makeup and hair were based on natural, clean skin, with a slight emphasis on eyebrow and lip contours to ensure clear expressions on camera. During filming, the costume team would have immediately addressed minor details like wrinkles, pins, and label organization, ensuring consistency between takes.
Happenings and Episodes During Filming — The Liveliness of the Set
Unexpected incidents often occur on set. For example, during outdoor rooftop filming, the wind may have been stronger than expected, causing props (such as scarves or pop-up banners) to fly away. Or, smartphone notifications and filming sound effects may overlap, causing laughter. It's also common for actors to improvise facial expressions or rhythmic gestures that align with the director's intentions, ultimately leading to the chosen take.
Making-of-video shoots often feature pranks, impromptu dances, and casual conversations with staff, often resonating with fans. The filming crew recharges their energy with snacks and drinks during breaks to liven up the atmosphere, and these human moments contribute to the natural feel of the final video.
Points for Fans and Viewers to Note
Music Hook and Sound Effects: A repetitive hook in an ad is memorable, so check which melodies increase recognition when played repeatedly.
App UI Direction: The flow of the smartphone screen (button locations, animations) provides clues to the actual usability of the service. Slowly watching the screen transitions can help you understand the UX intent. Tips for recreating outfits: Referencing the layering and color matching on screen, expand your blog to create seasonal outfit suggestions for SEO.
Making-of-videos: Searching for "making-of" on the brand's official YouTube and Instagram accounts may reveal NGs and behind-the-scenes footage.
Conclusion
I-ONE BANK's "ONE MORE TIME" ad is a great example of combining the friendly yet emotional imagery of the All Day Project with the intuitive nature of digital financial services. The final result was achieved through meticulous attention to detail, including sound design, location selection, costume and styling, and repeated takes.