Lumiderm X Ham Eun-jung — Behind the Scenes of the 'Brightening Fade-Free Sunscreen' Commercial
Lumiderm's new product, 'Brightening Fade-Free Sunscreen,' commercial combines actress Ham Eun-jung's clean, vibrant image with the product's message of "perfect skin without makeup." This short but impactful video captures the brand positioning and advertising concept, background music and sound design, filming locations and production, costume, hair, and makeup details, anticipated NGs and behind-the-scenes moments, and highlights that global fans should pay particular attention to.
Brand Positioning and Advertising Concept
Lumiderm pursues the concept of "skin performance," bridging the gap between skincare and makeup. This product, with the tagline "fade-free sunscreen" (coverage without foundation), emphasizes UV protection, skin tone correction, and radiance enhancement. The commercial focuses on "natural brightening," demonstrating the product's effectiveness through Ham Eun-jung's healthy skin and natural reactions. In other words, the production emphasizes the branding principle of "the results of skincare, not makeup."
Music (OST) and Sound Design
In beauty commercials lasting 15-30 seconds, music immediately sets the tone. This commercial likely uses a bright and transparent indie pop/acoustic background music. Light guitar arpeggios, piano, and soft synth pads intertwine with Ham Eun-jung's changing facial expressions to convey a sense of "refreshing" and "invigorating." Furthermore, during the product application scene, Foley elements, such as the sound of the pump and the soft texture of the cream, are likely emphasized to aurally reinforce the "moisture" and "applyability." At the climax, the music is lowered slightly to emphasize Ham Eun-jung's breathing and subtle exclamations, further immersing the viewer.
Filming Location and Directing Style
The background of the video is presumed to be an indoor set (a modern kitchen or bedroom-style beauty room) with a clean, bright interior. A studio set is ideal for accurately capturing skin tones and product textures, and soft lighting, mimicking natural light streaming through a window, is used to emphasize the skin's radiance. The camera work seamlessly conveys the narrative of "product → experience → admiration" by interweaving close-ups of the product (pump, texture) with medium shots of Ham Eun-jung sniffing the scent or smiling.
Costume, Hair, and Makeup — The Secret to a "Skin-Centric" Directing
Hahm Eun-jung's outfit is likely simple and bright in tone, reflecting the advertising message. A basic white top or soft pastel-toned knit accentuates her radiant skin, while accessories are kept minimal to focus attention on the face. Hair is styled in natural waves or neatly straightened, and makeup focuses on "glowing skin" with a minimal base and subtle lip color, effectively emphasizing the "brightening effect" of foundation. During filming, a makeup retouch team would have been on standby, immediately adjusting oil levels and highlighting.
NGs During Filming and Making-of Episodes
Beauty commercial shoots often involve multiple takes due to meticulous attention to detail, including product application, light placement, and the model's gaze. For example, it's common for the timing of the pump to be slightly off, or for the product's texture to reflect differently in the camera light, necessitating a re-cut. Furthermore, retouching and spraying may be repeated right up until the very last moment to achieve the perfect skin expression. During the making-of, scenes where Ham Eun-jung naturally uses the product and jokes with the staff, or where impromptu reactions are incorporated into the final cut, are expected to generate a strong response from fans.
Points to Watch for Fans and Global Viewers
Observing Product Texture: In close-up shots, carefully observe the viscosity, spreadability, and absorption speed of the cream after pumping it, allowing you to easily gauge its actual feel.
Sound Details: Hear how Foley enhances the product's texture and application, including the sounds of the pump and the swiping of the cream.
Look Reproduction Tips: The simple outfit combination (white top + light pastel) in the ad is perfect for recreating as beauty screenshot content.
Making of the Video: Check the brand's official channel for making-of videos, which allows you to create additional content with NGs or impromptu reaction scenes.
Conclusion
Lumiderm's "Brightening Fade-Free Sunscreen" ad persuasively conveys the message, "A radiant glow is achieved through skincare, not makeup," through Ham Eun-jung's friendly and trustworthy image. The organic combination of music, lighting, styling, and sound details helps viewers intuitively understand the product's core values: brightening, spreadability, and UV protection.