LADOR Moonlight Shadow Osmanthus Commercial Behind the Scenes: BTS Jimin's Filming Location, BGM, Costume, and NGs Revealed
LADOR's new product commercial, "Moonlight Shadow Osmanthus," garnered significant attention from global fans immediately after its release, combining BTS Jimin's delicate expressiveness with the brand's emotional image. This article focuses on behind-the-scenes information that global fans might be curious about, including the background music (BGM) selection process, filming locations and set composition, NGs and rehearsal methods during filming, costume and styling details, on-set anecdotes, and filming and post-production techniques. We've also included meta descriptions and tag suggestions for blog SEO.
Background Music (BGM): The Choice That Shaped the Mood and Emotion of the Commercial
This commercial focused on carefully selecting the music to convey the subtle, dreamlike image of "moonlight and osmanthus." The production team explored acoustic ballads based on piano and strings, as well as minimal electronic music, ultimately choosing a track that blends sub-bass and sophisticated reverb over a gentle piano arpeggio. The song was edited to temporarily remove reverberation (a "musical blank") in response to Jimin's facial expressions and hand movements, allowing the actor's subtle breathing and expressions to blend naturally into the music. Furthermore, subtle sound effects reminiscent of the scent of osmanthus (such as the rustling of leaves and the buzzing of lights) were incorporated to enhance the visual and auditory sensibility.
Filming Location and Set: Creating a Garden Under Moonlight
Filming took place primarily on a large indoor studio set, with some outdoor locations utilized to enhance the natural moonlight atmosphere. The set designer recreated the details of an osmanthus garden (small branches, flower buds, soft lighting), and the appropriate placement of reflective materials on the floor and background created an atmosphere where moonlight gently spread. The lighting team combined soft silver-toned keylight with warm ambient light to naturally highlight the subject's skin tone while maintaining an overall dreamy tone. The camera movement was centered around medium-close-ups that followed Jimin's breathing and gaze, naturally capturing the flow of emotions.
Costume and Styling: A Balance of Subtle Luxury and Comfort
The costume team, aiming for a "natural yet sophisticated" look, chose a focus on natural colors (cream, soft beige, dark gray) and luxurious textures. The fabrics were a mix of silk blends and cashmere to create a soft glow under the light. Thorough pre-fittings and material testing were conducted to ensure no excessive wrinkles or reflections were visible in close-up shots. Accessories were kept to a minimum, focusing the viewer's attention on Jimin's face, expressions, and products (hair and fragrance accessories). Before filming, the costume and makeup teams reviewed the look in various lighting settings to achieve the optimal visual balance.
NGs and Rehearsals: Capturing Authentic Moments
The director preferred to keep rehearsals brief and allow the actors to improvise during filming to capture natural moments. During the actual filming, minor NGs occurred in some takes, most notably hand positions and slight breathing delays, which resulted in awkward cuts. However, one instance, a fleeting smile from Jimin, despite being deemed an NG, was so warmly received by the production team that it was even used as B-roll. The NGs were often caused by subtle shifts in the position of props (like a perfume bottle or mirror) or reflections from on-set lighting. The crew quickly corrected the issue, allowing for immediate reshoots.
Filming Techniques: Harmony of Camerawork, Lighting, and Sound
The camera team utilized shallow depth of field and soft focus racking to subtly shift the focus on Jimin's gaze. Tracking shots and slow-motion shots were combined to capture the emotional ups and downs of his breathing. Slow-motion was also used in some scenes to emphasize the details of his fingertip movements and the moment he sprayed the perfume. Lighting, using a combination of a softbox and a small highlighter, kept the skin natural while highlighting the product's luster and texture. On-site sound was recorded to a minimum, and in post, background music and sound effects were meticulously mixed to create a realistic emotional effect.
On-site Episode: The Actors' Sense and Teamwork
A warm atmosphere permeated the filming set. Jimin was captured personally offering tea to the staff during breaks and engaging in small talk, creating a warm atmosphere on set. His sociability also led to natural reactions during filming. One time, the artificial moonlight lighting flickered slightly, creating a momentary glare. However, Jimin immediately reacted naturally to the camera, which led to the selected take, adding to the dreamy atmosphere. Another episode involved a series of perfume spray tests, which led to a playful exchange with a team member. These friendly moments were cherished by fans in the making-of video.
Post-Production: Editing, Color Correction, and Sound to Complete the Mood
In the latter half of the video, the tempo of the cut was finely synchronized with the music, and the overall tone was adjusted through color correction, ranging from cool nighttime to soft warmth. Highlights were gently raised, shadows were lightly pressed, and skin tones were kept natural, creating a harmonious blend between the characters and the background. The sound team took advantage of the background music to emphasize subtle audio, like Jimin's breathing and hand movements. The final mix was mastered separately for each platform, including TV, digital, and social media.