Golden Blue Quartz (Teaser) — Behind the Scenes of the "Blue Transformation of Whiskey" Ad with Jang Ki-yong
Golden Blue's teaser ad for its new line, "Quartz," reinterprets the brand, focusing on the visual impact of "blue whiskey." Actor Jang Ki-yong embodies the product's premium quality with his restrained expression and sophisticated demeanor, leaving a powerful impression even with just a short teaser. This behind-the-scenes story details the brand positioning and ad concept, sound and music design, filming locations and set direction, costumes, hair and makeup, NGs and behind-the-scenes anecdotes, and key highlights for global fans and content creators.
Brand Positioning and Ad Concept
Golden Blue has clearly demonstrated its strategy of reinterpreting the traditional whiskey image in a modern way with its Quartz line. The "Quartz" name and the "Blue Whiskey" color concept break away from the traditional brown and gold color palette, targeting a new consumer base, particularly the MZ generation and those accustomed to global sensibilities. The commercial conveys a "differentiated sensibility" centered around the product's color (blue), while Jang Ki-yong's restrained performance symbolizes "premium yet accessible luxury." Given the teaser format, the key goal is to create a sense of mystery and curiosity.
Video Direction and Storytelling Points
Teasers prioritize visual impact. Typically, the opening begins with a powerful shot of the product (light reflections on the quartz, the silhouette of the bottle), transitioning to a close-up of Jang Ki-yong. The camera work utilizes smooth tracking and shallow depth of field to simultaneously highlight the actor's expression and the details of the bottle. The color correction focuses on cool, sophisticated tones, centered on blue, creating a contrast with the typical warmth of whiskey. Cut transitions are synchronized to the rhythm of the music, designed to quickly impress the brand message.
Background Music (BGM) and Sound Design
Music is a key element in driving the emotional arc of the teaser. In this commercial, the minimal electronic sounds and bass lines are layered with soothing piano or synth sounds, likely creating a "futuristic yet elegant" atmosphere. Especially during moments where the product is close-up, sound is extremely restrained, along with Foley (the sound of a bottle touching a glass, the subtle vibration of glass) to direct the viewer's attention to the visuals. Editing techniques that highlight Jang Ki-yong's subtle breathing and the sound of his hand lifting a cup are crucial for enhancing immersion.
Filming Locations and Set Direction — Where Was It Filmed?
Considering the visual consistency of the Quartz teaser, it's likely that most of the footage was shot on a controlled studio set. Studios allow for precise control of lighting and reflections to optimally express the bottle's surface reflections and the liquid's color. The set is likely a modern, minimalist bar or private room, with blue point lights against a dark background (charcoal, deep navy) to highlight the product's "Quartz Blue." If exterior night scenes or upscale lounge locations were utilized, these could be interpreted as complementary devices to connect the product to a lifestyle.
Costume, Hair, and Makeup—Creating Jang Ki-yong's Sophisticated Mood
Jang Ki-yong's styling closely aligns with the tone and manner of the advertisement, embodying "minimal luxury." He likely paired it with a dark-toned suit jacket or a simple turtleneck to emphasize a calm yet urban image. The colors were unified in black, charcoal, and navy to visually highlight the blue of the product. Hair was styled neatly with natural texture, and makeup was likely retouched to stabilize the actor's skin tone for the camera, ensuring the actor's facial expressions and complexion were clearly visible.
NGs and Making-of Episodes
As with food and alcohol shoots, NGs are common. Reflections from the bottle often lead to multiple cuts, or the food team (or product team) frequently adjust the color of the liquid depending on the sauce and lighting. Repeated takes were also likely necessary to synchronize Jang Ki-yong's subtle gaze and breathing. Behind-the-scenes footage can reveal scenes where actors practice subtle facial expressions between cuts, discuss scene rhythms with the director, or detail shots where the lighting and prop teams remove fingerprints and dust from the bottle surface to enhance the final product.
Filming Techniques and Lighting Points
Highlight control and backlight settings are key to bringing out the "color" of Quartz. Hard light accentuates the edges of the bottle, while a soft box softens the facial contours to create a balanced balance between the actor and the product. Blue fill light using colored gels adds depth to the bottle and liquid, and a reflector adds subtle highlights to the actor's eyes to create a sense of life. The directing, which delicately showcases the texture of the bottle's surface and the flow of the liquid, is a striking mix of macro lens and slow motion shots.
Points of Interest and Content Ideas for Fans and Creators
Still Capture: Capture the bottle's label, light reflections, and Jang Ki-yong's facial expressions to create a lookbook-style analysis post.
Sound Analysis: Separate the Foley and BGM from the teaser and expand it into ASMR-style reaction videos or sound commentary content.
Lighting Recreation Guide: Create a guide for lighting layouts (backlight + side soft lights) that create a similar atmosphere in your home studio.
Making Points to Expect: If you release the making-of on your brand channel, it's a good idea to prepare follow-up posts focusing on NG scenes and actor rehearsals.
SEO Tips: Naturally place key keywords like "Golden Blue Quartz," "Jang Ki-yong," "Whiskey Teaser," and "Behind the Scenes of the Advertisement" in the post title and early in the body of the post.
Marketing Implications and Expected Reactions
Golden Blue's latest attempt is a brand repositioning leveraging its product color. It appears to be a strategy aimed at attracting not only traditional whiskey consumers but also younger consumers sensitive to design, color, and lifestyle. The teaser is designed to generate curiosity, leading to a marketing funnel that includes the release of the full video, tasting events, and limited edition packaging. Furthermore, Jang Ki-yong's acting credibility is expected to positively impact the brand's image transformation.
Conclusion
The Golden Blue Quartz teaser ad showcases a fresh approach to the whiskey category through unique visuals. Jang Ki-yong's restrained performance, sophisticated lighting and sound, and meticulous food and product styling combine to deliver a short yet powerful brand message.