It's finally out. Stray Kids Felix, Gong Cha commercial

Hello, this is Korea advertising. 1. Advertisement Background: Gong Cha and Stray Kids Meet The “My Vibe Right Now is Gong Cha” campaign is a brand campaign by global milk tea brand Gong Cha and Felix, a member of global K-pop group Stray Kids. Gong Cha is a brand that has led the popularization of milk tea and is loved by the younger generation. Stray Kids is a group that holds a unique position in both music and performance, representing the emotions of the global Generation Z. This advertisement conveys the message that Gong Cha’s beverages are not just simple food items but also a medium to express ‘vibes’, or emotions and moods. 2. Main Slogan: “My Vibe Right Now is Gong Cha” The main phrase and slogan of the advertisement, “My Vibe Right Now is Gong Cha,” goes beyond the simple meaning of drinking a beverage and delivers an emotional message that Gong Cha represents the emotions of this moment. In particular, the expression ‘공차중’ utilizes a unique Korean wordplay (wordplay) to su...

Queen Yuna X PREMIUM Ghana Advertisement Review: Kim Yuna Shares Her Experience with Premium Winter Desserts



Queen Yuna X PREMIUM Ghana — "The Premium Dessert I've Dreamed of Most This Winter" Advertisement Review and Real-Life Experience

This commercial warmed my heart from the moment I first saw it. Yuna Kim's serene yet sincere expression, the deep hues of the chocolate, the soft lighting, and the tagline, "The Premium Dessert I've Dreamed of Most This Winter," combined to create a scene that felt like a small play. The next day, my curiosity was so strong that I went to a nearby store to try it myself. This article is a personal experience, focusing on my memories of that day, exploring the contrast between the expectations evoked by the ad and the actual experience, and offering tips for recreating the experience.

First Impressions of the Advertisement — Expectations Created by the Image

The commercial went beyond simply showcasing the product. Yuna Kim's elegant expression, delicate hand movements, and close-up shots highlighting the texture of the chocolate were harmoniously edited to evoke a sense of "deliciousness" in the viewer's mind. Above all, the color and lighting design of the commercial were particularly impressive. The deep brown of the dark chocolate and the gold accents naturally brought out the word "premium," and the sound design in the commercial (soft piano and gentle fade) effectively extended the flavor of the dessert in my mind.

Store Visit and Purchase Process — The Moment the Advertisement Connected to Reality

Upon arriving at the store, the packaging and visuals I saw in the commercial were identical in real life, giving me the first impression that the ad wasn't overblown. The display cases next to the checkout counter were neatly arranged to highlight the products, and the staff were friendly in explaining the recommended menu items. I ordered the brand's recommended basic set and was given the opportunity to sample samples, which were carefully temperature-controlled in the store. From the moment I took my first spoonful, the deep flavor of cacao and creamy texture gently spread across my mouth, truly experiencing the "premium" sensation I'd hoped for in the commercial.

Taste, Aroma, and Texture Analysis — The Reality of the Emotions Conveyed by the Advertisement

The key points I noticed were as follows: First, the aroma of chocolate comes first. The signature dark cocoa aroma enveloped my nose, followed by notes of buttery cream that gently stimulated my taste buds. Second, the textures were perfectly balanced. The exterior had a moist, thin crust that crumbled in my mouth, while the interior was creamy yet not heavy, allowing me to finish it in one sitting. Finally, there was the aftertaste. A slight bitterness lingered immediately after eating, completing the dessert's "mature" impression. I confirmed that the ad's description of "a bite that will make you close your eyes" was not an exaggeration.

Personal Episode — A Moment I Wanted to Share with Someone

I visited the store alone that day, but after finishing one slice, the thought struck me: "This taste would be even more enjoyable if shared with someone." So I bought another slice and shared it with my family. Watching their faces light up, I witnessed firsthand the "small but certain happiness" the ad described. Kim Yuna's calm smile and careful hand movements in the ad were strikingly similar to the experience of giving a gift to someone in real life.

Reproduction Tips and Buying Guide — Suggestions from a Blogger

Here are some tips to help readers easily recreate the inspiration from the ad.

Recommended Order: Basic Premium Set + Adding a spoonful of refreshing sauce, such as lemon or raspberry, will balance out the richness.

Storage Tip: Don't leave it at room temperature for too long. Remove from the refrigerator and let it sit for 5-10 minutes just before serving to allow the aroma to infuse slightly.

Pairing: Pair it with a strong Americano or toasted almond milk for a wonderfully bitter chocolate flavor.

Gift Wrapping: Leverage the gold accents of the ad and add a message with a ribbon or small card to enhance its "premium gift" value.

Conclusion — The Emotions of the Ad and Recommendations for Blog Readers

This ad drew me to the store and ultimately created a small joy to share with a loved one. Kim Yuna's message of "premium dessert" wasn't just about a list of high-quality ingredients; it also embodied the small luxuries that permeate everyday life and a heartfelt desire to share.

[Good content to read along with this article]