KstarAD

As an advertising professional who has seen it all over the billboards for over 30 years, I occasionally come across fresh advertisements that feel like a hard slap in the face. The KFC Boneless Original Whole Leg commercial I am introducing today is exactly one such example. While I have approved countless chicken brand campaigns during my tenure as an advertising executive, this ad is completely different from the very beginning of its planning. While typical chicken commercials speak of the joy of late-night snacking, this ad borrows the overwhelming vocal power of rapper Lee Young-ji to unleash a lion's roar regarding the "essence of chicken." Even as someone in their 50s, this video makes my blood boil. I will thoroughly dissect, from an expert's perspective, why this video has elevated the status of boneless chicken. ## The Aesthetics of Model Selection Admired by a 30-Year Advertising Professional: The Icon Lee Young-ji In advertising planning, model selection ...

I have traversed the billboards for 30 years, planning and approving countless campaigns, but occasionally I come across an ad that makes me marvel, "Who on earth planned this?" The T Roaming X Ji Chang-wook ad I am introducing today is exactly one such example. Featuring actor Ji Chang-wook showcasing an epic transformation, this video is not merely an advertisement promoting roaming services; it is closer to a short-form comedy piece. Even I, in my 50s, laughed my head off watching this ad. I will analyze, from the perspective of an advertising expert, why global fans are so enthusiastic about it. ## Ji Chang-wook’s Radical Transformation That Made a 30-Year Advertising Professional Laugh In advertising planning, how a model is utilized determines the success or failure of a campaign. Ji Chang-wook is an actor who has been recognized for his charismatic characters, impressive action scenes, and serious acting in dramas. He is also an actor who has left a strong impression o...

What I have realized while working in advertising is that food advertising is ultimately a “technique of making the taste visible.” The key to success lies in how effectively the senses are stimulated within a video that cannot be tasted directly. The advertisement I am introducing today is a textbook example of this. It is the advertisement for the NEW Crab Cream Croquette Snack Wrap starring Red Velvet's Joy. It is a clever campaign that captures taste, character, and brand image all within a short running time. ## Red Velvet's Joy: Why Does She Match This Menu So Well? As an advertising planner, the first thing I look for is the compatibility between the model and the product. Joy is an artist with a bright and lovely image, as well as a unique healthy and refreshing energy. She has secured a global fanbase through her activities with Red Velvet, while simultaneously adding a friendly charm through variety shows and dramas. The name "Crab Cream Croquette Snack Wrap...

As someone who has been rolling around on the billboard for over 30 years, I sometimes feel that a minimalist advertisement is actually more intimidating. I am talking about ads that resolve the entire situation with just a single glance from the model or a single line of dialogue, without the need for countless gadgets, flashy CGI, or lengthy explanations. The "Hello?" commercial featuring Suntory Highball X Park Jihoon, which I will introduce today, is exactly such a case. Although I have reviewed countless proposals while serving as an executive at an advertising agency, it has been a long time since I have seen an ad with such a concise yet powerful hook. Even as someone in their 50s, this 15-second magic makes my heart flutter. I will analyze, from the perspective of an advertising expert, why fans around the world are going wild for this short video. ## Why Park Jihoon? The Exquisite Boundary Between Idol and Actor In advertising planning, selecting a model is the most ...

1️⃣ Intro The video “[Yves Rocher x All Day Project] ALL DAY Scalp Purification Project – Hair Vinegar Full ver.” released by Yves Rocher is a hair care campaign featuring the All Day Project as its model. Released in 2024, the video garnered attention for presenting a relatively functional product—scalp care—through stylish visuals and a trendy concept. In particular, it became a hot topic for emphasizing the importance of daily routine management by prominently featuring the keyword “Scalp Purification Project.” Unlike conventional shampoo advertisements, it visually expresses freshness and a refreshing sensation, highlighting a branding strategy targeting young consumers. 2️⃣ About the Brand Yves Rocher is a French natural cosmetics brand well-known for its skincare and hair care products based on plant-derived ingredients. It has consistently received love in the global market for its eco-friendly image and reasonable prices. The selection of the All Day Project as the model for ...

1️⃣ Intro The “‘This Place is a Duty-Free Course for Everyone’ Before You Go Shopping” campaign, released by Lotte Duty Free, is a brand advertisement featuring the global K-pop group aespa as models. The full version of the video was released in 2024 and garnered the attention of both fans and consumers by sensuously capturing the excitement of travel and shopping. The reason this advertisement became a hot topic is that aespa’s signature trendy and futuristic image was naturally combined with the global lifestyle keyword of duty-free shopping. In particular, it spread rapidly on social media, with overseas fans reacting with comments such as, “An ad I definitely want to watch before traveling.” 2️⃣ About the Brand Lotte Duty Free is a leading global duty-free retailer in Korea, showcasing a variety of luxury, beauty, and fashion brands through its airport and downtown duty-free stores as well as online platforms. The company has consistently pursued a strategy of employing Hallyu sta...

1️⃣ Intro The advertisement video for ‘Felix’s Everyday Carry – Prebiotic Soda, Happiz,’ featuring Stray Kids’ Felix as the model, has been released and is garnering enthusiastic attention from global fans. This approximately 15-second campaign video was released in 2024 and has become a hot topic for its short yet impactful composition, which sensuously captures Felix’s everyday moments. In particular, the way it connected Felix’s natural charm with the product using the concept of ‘Everyday Carry’ caught the eye. Showing a comfortable and trendy atmosphere distinct from his charisma on stage, it was quickly shared among fans. 2️⃣ About the Brand Happiz is a prebiotic soda brand focused on gut health, promoting a health concept that differentiates it from existing carbonated beverages. Emphasizing both light refreshment and functionality, the brand is implementing a product strategy tailored to the wellness trend centered on the MZ generation. The reason the brand chose Felix as its m...

1️⃣ Intro The 30-second commercial for "The More Perfect THE PERFECT Draft Beer," released by Asahi Super Dry, is a premium beer campaign featuring actor Kim Jae-won and actress Kim Ji-yeon (formerly of WJSN) as models. Scheduled for release in 2026, the video has garnered attention for its sophisticated visuals and a message emphasizing the characteristics of Asahi's "draft beer can" products. The reason this advertisement became a hot topic is that it went beyond a simple beer commercial to interpret the keyword "perfection" through stylish direction. In particular, the clean and urban images of the two actors harmonized with the brand's premium concept, leaving a strong impression on consumers. 2️⃣ About the Brand Asahi Super Dry is a representative Japanese beer brand characterized by its "dry" taste and refreshing finish. Recently, it has gained immense popularity with its "draft beer can" products, which produce a rich he...

1️⃣ Intro “The New Code Quest Found by Agent Chuu” is a collaboration advertising campaign launched by Google Play in partnership with the popular game Honkai: Starrail. The video was released in 2024 and garnered significant attention among fans immediately after its release due to its unique world-building and storytelling format. The reason this advertisement is receiving attention is that it goes beyond simple game promotion to enhance immersion through a mission-based story structure centered on the character “Agent Chuu.” It is being praised for its freshness in naturally connecting the game’s world with the real-world platform (Google Play) and presenting content consumption and gameplay as a single experience. 2️⃣ About the Brand Google Play is a global app market platform based on Android, serving as a leading digital content hub that provides game, entertainment, and lifestyle apps to users worldwide. In particular, it has actively promoted the gaming experience within the pl...

1. Brand Description: The Standard of Shaving SLEEK Aims For The name "SLEEK" carries a strong image inherent to the word itself: sleekness, neatness, and a clean finish. For a razor brand to choose this name is akin to a declaration that it intends to prioritize the "results" on the skin after shaving over the "sharpness" of the blade. The slogan for this main feature, "SKIN LOVES SLEEK," also points in the same direction. The current razor market shows a distinct trend moving beyond products that simply shave well; it now focuses on reducing skin irritation and expanding daily grooming into a "skincare routine." In this context, SLEEK re-emphasizes the fact that a razor is a tool that touches the skin, revealing an intention to position low-irritation close shaving and user experience (grip, stability, friction) as premium values. 2. Advertising Concept: A Razor Ad, Yet Putting the Skin as the Main Character SKIN LOVES SLEEK intuitiv...

SLEPT X Lee Je-hoon: Personalized Mattress Blending, Setting a New Standard for Sleep "Personalized Mattress Blending." The moment actor Lee Je-hoon's calm voice fills the screen, we encounter not a mattress advertisement, but a work of art. The 30-second TV commercial presented by the innovative mattress brand SLEPT, featuring Lee Je-hoon, goes beyond simple product promotion to redefine the value of sleep as the most personal experience. Today, we will analyze how this advertisement imprints the SLEPT brand, why Lee Je-hoon is the perfect messenger of this message, and all the strategies embedded within it. 1. Brand Description: SLEPT, the Beginning of Personalized Sleep Solutions SLEPT is a new premium mattress brand derived from the past tense of "Sleep," conveying the meaning of having already achieved deep sleep. Amidst the perception that the mattress market is already saturated, SLEPT takes a completely different approach from existing brands: mattress b...

Tudari X Lee Su-ji: A Delightful Declaration from a Famous Chicken Feet Restaurant, The Power of the 30-Second Full 2026 Commercial There is an advertisement that makes you burst out laughing the moment you turn on the TV. With just one of Lee Su-ji's signature facial expressions, your hand stops flipping through channels, and by the time the 30 seconds are over, you find yourself craving chicken feet. This is the full commercial for Tudari's new 2026 commercial. The meeting of chicken feet and comedy might seem unexpected. However, after watching this commercial, it is so exquisite that you might wonder if there could have been a more perfect combination. Today, we will analyze, step by step, how this 30-second commercial elevated Tudari's brand value and why Lee Su-ji was the optimal choice. 1. Brand Description: Tudari, the Epitome of Korean Chicken Feet Tudari is a franchise specializing in chicken feet that started in 1999 and is a pioneering brand that popularized chi...

Chungjungone X Lim Yoona: The Healthy Today We Wanted, Sincerity Captured in 30 Seconds Where does happiness on the dining table begin? Good ingredients, heartfelt cooking, and a heart shared together. The new campaign Chungjungone presents with Lim Yoona starts from that very fundamental question. "The healthy today we wanted, Chungjungone." This single sentence encapsulates the brand's philosophy and its promise to consumers. Today, we will explore, step by step, how this 30-second commercial conveys Chungjungone's values ​​and why Lim Yoona is the perfect messenger of that message. 1. Brand Description: Chungjungone, A Partner on the Korean Dining Table Chungjungone is a comprehensive food brand under the Daesang Group, a name that has been responsible for the Korean dining table since its establishment in 1956. It owns numerous sub-brands such as Sunchang Gochujang, Matseonsaeng, and Homings, and encompasses the entire food category, ranging from fermented pastes ...

K2 X Suzy: 26SS Weatherless Super Sun, The Arrival of a Jacket That Makes Even the Weather Meaningless As the spring breeze begins to blow, the advertising war among outdoor brands also begins. Amidst this fierce competition, there is a video that stands out by far. It is the 26SS Weatherless Super Sun campaign presented by K2 in collaboration with Suzy. The sight of Suzy walking through nature, as if unconcerned whether it rains, the wind blows, or the sun beats down, goes beyond merely explaining the product's functionality; it feels like a sentimental film. Today, we will unravel everything from the brand strategy behind this advertisement to the behind-the-scenes details of the shoot. 1. Brand Description: K2, the Pinnacle of Korean Outdoor K2 is Korea's leading outdoor brand, established in 1972. As evidenced by its name derived from Mt. K2—known as the world's second-highest and most difficult mountain to climb—the brand holds the philosophy of creating functional clo...