Korea advertising

1. Background of the Casting of Actor Ryeoun in the Hwal Myung Soo Commercial Actor Ryeoun (Ryu Eui-hyun) is a rising star who has established a refreshing and friendly image through dramas like "Record of Youth" and "Rookie Historian Goo Hae-ryung." His transparent smile and trustworthy acting style naturally align with Hwal Myung Soo's brand identity. He was particularly chosen as a bridge between the MZ generation (Millennials + Generation Z) and the middle-aged and older generations. Hwal Myung Soo is Korea's leading gastrointestinal health brand with over 100 years of history. Recently, the brand has been implementing a youthful and modern advertising strategy to appeal to younger consumers. Casting Ryeoun was a crucial decision, aligning with this brand direction and showcasing the harmony between tradition and modernity. 2. Analysis of the 2025 Hwal Myung Soo 15-Second TVCF Concept The 2025 Hwal Myung Soo TVCF was produced under the slogan, "A He...

1. Advertisement concept and message The ‘Tight and Tight!’ MV featuring Kiwi Brothers and AKMU’s Lee Su-hyun is a music video-style advertisement that emphasizes the freshness and healthiness of Zespri kiwi. This advertisement symbolically expresses the energy and nutrition that kiwi is full of, and conveys a lively and healthy lifestyle to consumers. The main message is “Tight and Tight!”, which means to fill your day with nutrients full of kiwi. The vitamin C, dietary fiber, and antioxidant components of Zespri kiwi are emphasized, and the purpose is to encourage simple yet healthy eating habits especially for busy modern people. The participation of AKMU’s Lee Su-hyun makes it approachable for the younger generation, and the creative marketing strategy that combines music and video stands out. 2. Music video style and direction The ‘Tight and Tight!’ MV captures the attention of viewers with its bright and cheerful visuals and catchy melody. With a directing style that combines ani...

1. Advertisement Overview and Planning Intention IBK Industrial Bank's 'Mission' commercial is a campaign that emphasizes the bank's role in supporting the growth of small and medium-sized businesses and startups by featuring actor Lee Je-hoon. The advertising copy, "So that all companies in this land can achieve their mission," expresses that IBK Industrial Bank is not just a simple financial service provider, but a partner that realizes the dreams and visions of companies. This commercial focuses specifically on the company's mission, delivering the message that IBK Industrial Bank is with each company so that the values and goals it pursues can be realized. It contains a strategy to provide hope and courage to small and medium-sized businesses and entrepreneurs, while establishing IBK as a reliable partner in their growth process. 2. Casting Effect of Actor Lee Je-hoon This commercial features actor Lee Je-hoon, adding a sense of trust and sincerity. Le...

"What's my ZERO PICK these days? The most delicious zero, Chilsung Cider Zero!" This advertisement is a campaign planned to promote "Chilsung Cider Zero," a zero-calorie product of Korea's representative carbonated beverage brand 'Chilsung Cider'. The advertisement models Ella from the new girl group MEOVV and Jeong Seung-je, Korea's representative math instructor, appeared, capturing attention with their unique combination. 1. Advertisement concept and message The slogan "Jelly delicious zero" emphasizes that Chilsung Cider Zero is "zero calories but tastes the best." This strongly appeals to consumers who are trying to reduce sugar intake in line with the recent health trend, while conveying the reliability of maintaining the refreshing and cool taste of the original Chilsung Cider. "Zero calories, but full of flavor" : Emphasizes that consumers who are on a diet or managing their blood sugar can enjoy it without b...

1. Overview of the advertising campaign and expected effects Selecting IVE member Jang Won-young as the advertising model for Medicube's latest device, 'Age-R', is a strategic choice to maximize the synergy between the brand and the model. Age-R is a medical device specializing in skin elasticity and wrinkle improvement, and targets a wide range of consumers, from young people in their 20s and 30s to middle-aged people. Jang Won-young has a pure and healthy image and is a suitable model who can emphasize the product's expertise and accessibility at the same time. The main goals of this advertising campaign are as follows: Attracting interest from young consumers : Utilizing the influence of K-pop stars to increase interest in skin care in people in their 10s and 20s. Enhancing the product's luxurious image : Establishing premium brand awareness through Jang Won-young's elegant image. Enhancing reliability of technology and effectiveness : Proving the product...