KstarAD

1️⃣ Intro The "Waiting Version" of the new 2026 Pocari Sweat TVC, titled "Our Turbulent Summer," is a campaign video featuring models YUNAH, MINJU, MOKA, WONHEE, and IROHA from the girl group ILLIT. Released as a teaser prior to the main feature, this video captured a refreshing summer vibe and the members' natural appearances, garnering significant attention immediately after its release. It became a hot topic, particularly for combining Pocari Sweat's signature images of "youth" and "summer" with 5th-generation idols. Despite its short length, the video's blue color palette and heart-fluttering atmosphere raised viewers' expectations. 2️⃣ About the Brand Pocari Sweat is an isotonic drink brand introduced by Dong-A Otsuka that has long maintained symbolic images of "blue" and "youth." It is famous for its advertisements that capture moments of sweating, moments of taking on challenges, and scenes of youth gr...

1️⃣ Intro Subway’s newly released full-version advertisement, “Oh! Isn’t this the taste!” , is a new campaign featuring comedian Heo Kyung-hwan as the model. Released in 2026, this video intuitively conveys Subway’s fresh taste by leveraging his distinctive Gyeongsang-do dialect and Heo Kyung-hwan’s cheerful energy. Immediately after its release, the tagline spread online like a meme, garnering significant attention. The repetitive phrase, “Isn’t this the taste!” left a strong impression on consumers with its addictive rhythm. The most significant feature of this advertisement is that it went beyond simple product promotion and was consumed as a catchphrase. 2️⃣ About the Brand Subway is a global sandwich franchise that originated in the United States and operates numerous stores worldwide. The brand’s core competitive advantage lies in its customizable sandwich system, which allows for the selection of fresh vegetables and various toppings. The selection of Heo Kyung-hwan as a model...

1️⃣ Intro The ‘COOLEATS Ice’ TV commercial released by the outdoor brand EIDER is a summer functional clothing campaign featuring actor Nam Joo-hyuk as the model. Released for the 2026 summer season with the tagline “A cooling polo shirt with overwhelming cooling that is as cold as ice,” this video garnered attention for its refreshing visuals targeting the sweltering heat and Nam Joo-hyuk’s sophisticated outdoor look. It received attention for going beyond a simple product introduction to convey the functionality of “overwhelming cooling” through aesthetically pleasing visuals. In particular, Nam Joo-hyuk’s healthy and urban image harmonized with the product’s cooling technology, expanding its recognition as a summer essential. 2️⃣ About the Brand EIDER is a global outdoor brand that originated in France. In Korea, it is distributed by K2 Korea and has established itself as a brand that combines technology and style. The brand is securing a broad consumer base by expanding its p...

1️⃣ Intro The 15-second L-bar commercial for the ‘New Downy 5-Star Hotel Collection’ is a premium fabric softener campaign featuring IVE's Wonyoung as the model. Released in 2026, this video garnered attention for concisely capturing a luxurious hotel scent concept within its short running time. In particular, Wonyoung’s sophisticated and elegant image naturally connected with the keyword ‘5-Star Hotel,’ receiving high interest on social media immediately after its release. It drew attention for creating an atmosphere reminiscent of a luxury fashion film, despite being an advertisement for household goods. 2️⃣ About the Brand Downy is the flagship fabric softener brand of the global consumer goods company P&G, which has long emphasized fragrance and softness. Recently, it has been expanding the consumer experience by strengthening its premium fragrance lineup beyond its existing product lines. The ‘5-Star Hotel Collection’ is a product based on the concept that one can enjoy ...

1️⃣ Intro The 30-second commercial released by Maxim Mocha Gold, titled “The Soul Knows This Happiness,” is an emotional coffee campaign featuring actress Park Bo-young as the model. Released in 2024, this video captures the warm happiness felt in small moments of everyday life, resonating with many viewers. In particular, Park Bo-young’s signature lovely and comfortable image blends naturally with the brand message, garnering significant attention. It showcases a charm distinct from conventional coffee commercials by focusing on a calm atmosphere and emotional depth rather than exaggerated staging. 2️⃣ About the Brand Maxim Mocha Gold is Korea’s leading instant coffee brand introduced by Dongseo Foods, having long established itself as the nation's favorite coffee. It is characterized by its smooth taste and aroma, as well as a brand image that accompanies daily life. The selection of Park Bo-young as the model appears to be a strategy to reinforce the brand’s warm and friendly i...

1️⃣ Intro Listerine’s newly released YouTube Shorts ad, “Up to the 75% Your Toothbrush Can’t Reach!” , is an oral care campaign featuring the global idol group ENHYPEN as models. This video is a short-form ad released in 2024 that concisely conveys the product’s core message in a short amount of time, spreading rapidly among fans and consumers immediately after its release. The reason this ad is garnering attention is that it reinterpreted the relatively rigid product category of oral care in a friendly and trendy way by combining it with a young and sophisticated idol group. In particular, it received positive reviews for effectively inducing repeat consumption by actively utilizing the characteristics of the YouTube Shorts short-form platform. 2️⃣ About the Brand Listerine is a global oral care brand well known for its mouthwash products that remove oral bacteria and harmful substances that cannot be managed by brushing alone. Although it is a brand with a long history, it has recent...

1️⃣ Intro The brand film “BOUQUET GARNI with KIM CHAEWON,” released by BOUQUET GARNI, is an emotional beauty campaign featuring LE SSERAFIM’s Kim Chaewon as the model. The video was released in 2026 and immediately garnered attention for Kim Chaewon’s fresh vibe and the brand’s signature delicate visual aesthetics. This advertisement received attention for going beyond simple product promotion to be produced in the format of a brand film resembling a pictorial. Kim Chaewon’s clear and sophisticated image harmonized with the brand concept, which emphasizes fragrance and emotion, attracting the interest of both fans and beauty consumers. 2️⃣ About the Brand BOUQUET GARNI is a lifestyle and personal care brand embodying French sensibility, developing product lines that emphasize fragrance and atmosphere. True to its name, it is characterized by a sensual mood and soft image inspired by a "bouquet." The selection of Kim Chaewon as a model appears to be a strategy that reflects he...