It's finally out. Stray Kids Felix, Gong Cha commercial

Hello, this is Korea advertising. 1. Advertisement Background: Gong Cha and Stray Kids Meet The “My Vibe Right Now is Gong Cha” campaign is a brand campaign by global milk tea brand Gong Cha and Felix, a member of global K-pop group Stray Kids. Gong Cha is a brand that has led the popularization of milk tea and is loved by the younger generation. Stray Kids is a group that holds a unique position in both music and performance, representing the emotions of the global Generation Z. This advertisement conveys the message that Gong Cha’s beverages are not just simple food items but also a medium to express ‘vibes’, or emotions and moods. 2. Main Slogan: “My Vibe Right Now is Gong Cha” The main phrase and slogan of the advertisement, “My Vibe Right Now is Gong Cha,” goes beyond the simple meaning of drinking a beverage and delivers an emotional message that Gong Cha represents the emotions of this moment. In particular, the expression ‘공차중’ utilizes a unique Korean wordplay (wordplay) to su...

A Laughing Neighborhood Story with Park Bo-gum — Behind-the-Scenes Episodes from the Carrot Market Advertisement


Introduction: The commercial's catchphrase, "All life rolls on carrots."

This commercial, which opens with Park Bo-gum's gentle smile, goes beyond simply promoting a secondhand trading platform and cleverly illustrates the small connections between neighbors. Like the ad's tagline, "All life around me rolls on carrots," evokes stories created by the small objects of everyday life. Viewers often feel a sense of warmth, along with laughter.

Episode 1 — The Protagonist's Lost Sofa and an Unexpected Solution

Recall the scene in the commercial. Someone wanders the neighborhood looking for a lost sofa, only to find it solved with a simple post on Carrot Market. This is a scene that often occurs in real life. One user testimonial includes, "My neighbor saw a photo of my old sofa and contacted me, asking, 'Is this yours?' and came back home." This small incident perfectly captures the core emotion the ad seeks to convey.

Episode 2 — Unexpected Connections Created by Used Items

The ad lightheartedly depicts people meeting, resolving misunderstandings, and sometimes even starting new relationships through objects. One user shared a review about forming a band with a neighbor using a guitar he sold used. The line, "What started as a hobby group with a carrot has now become a neighborhood busking team," demonstrates how objects can be a tool for connecting people, just as the ad suggests.

Episode 3 — Humor and Humanity Blossom During Transactions

The comedic element of the ad lies in the subtle awkwardness that arises during transactions and the sincerity of those who resolve them. One user even wrote, "The sale was accelerated by adding 'used' (actually, filled with affection) in the item description." This simple expression sparks laughter and extends beyond the transaction into a personal connection.

Episode 4 — The Small but Meaningful Joy of Recycling

The ad goes beyond the simple act of buying and selling, subtly emphasizing the value of resource circulation. Stories of old electronics becoming someone's first game console, and of children's toys bringing smiles to another child's face, evoke a sense of empathy for the "second life" of objects. Viewers find themselves unknowingly warmed by the ad.

Conclusion: What the Ad Leaves Behind — A Rediscovery of Neighborhoods and People

This ad, born from Park Bo-gum's calm performance and witty direction, humorously and emotionally conveys the message that relationships are a platform for buying and selling, not just consumption. Ultimately, its greatest appeal lies in its "close and small stories." The power of small conversations, started with a carrot, to create a new perspective on the neighborhood—that's the true gift this ad leaves viewers.

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