It's finally out. Stray Kids Felix, Gong Cha commercial

Hello, this is Korea advertising. 1. Advertisement Background: Gong Cha and Stray Kids Meet The “My Vibe Right Now is Gong Cha” campaign is a brand campaign by global milk tea brand Gong Cha and Felix, a member of global K-pop group Stray Kids. Gong Cha is a brand that has led the popularization of milk tea and is loved by the younger generation. Stray Kids is a group that holds a unique position in both music and performance, representing the emotions of the global Generation Z. This advertisement conveys the message that Gong Cha’s beverages are not just simple food items but also a medium to express ‘vibes’, or emotions and moods. 2. Main Slogan: “My Vibe Right Now is Gong Cha” The main phrase and slogan of the advertisement, “My Vibe Right Now is Gong Cha,” goes beyond the simple meaning of drinking a beverage and delivers an emotional message that Gong Cha represents the emotions of this moment. In particular, the expression ‘공차중’ utilizes a unique Korean wordplay (wordplay) to su...

Behind the Scenes of the W Concept x LE SSERAFIM Advertisement: A Short but Powerful Charming Point


W Concept's "Shorting Play" main film, featuring LE SSERAFIM, captures both the brand's sensibility and the members' individual personalities in just 60 seconds. The short yet densely composed video leaves a lasting impression on viewers even after just one viewing. This article explores the commercial, focusing on anecdotes and details that viewers will find particularly engaging.

1. The members' realistic facial expressions.

While the commercial generally follows a brisk pace, the fleeting expressions captured within it are particularly striking. Scenes like the members' slight surprise as they pick up an item or their eye contact with a colleague feel natural, as if they were spontaneous reactions on set. These moments are further highlighted through editing, creating a sense of familiarity for the viewer.

2. Detailed play with props and styling.

Due to the nature of the W Concept platform, each item is a message. The accessories and clothing featured throughout the commercial are not merely backdrops; they serve as tools to illustrate each member's character. Some members exude a playful vibe with sporty looks, while others add a chic touch with modern pieces. Viewers are left wondering, "Where can I get that item?" as they watch the video, and the ad naturally leads to a desire to shop.

3. The synergy of editing rhythm and music.

The key to achieving the right tempo within a short 60-second timeframe is how to break it down. This commercial creates a sense of rhythm with rapid cuts and repetitive motifs. In particular, the sequence of scenes where the members perform the same movements in sequence feels like turning the pages of a fashion lookbook. The music amplifies the emotion of the scene, and the rhythmic cuts keep the viewer's attention throughout.

4. Small moments of behind-the-scenes humor reminiscent of the filming set.

The commercial features fleeting moments where the members appear to be unaware of the camera, joking with each other. Unexpected bursts of laughter and mocking gestures evoke the joyous atmosphere that permeates the studio. The scene leaves viewers wanting to see just one more moment.

5. Brand Message from the Advertisement

Beyond simply listing products, it conveys the message that "they're all stunning, whether seen together or separately." LE SSERAFIM's diverse appeal ultimately invites consumers to discover their own style. This is precisely what drives them to naturally click on the brand website after watching the ad.

In conclusion, this 60-second commercial, while short, is densely packed with elements that make it compelling to watch again and again. The members' reactions, style details, the harmony of editing and music, and even subtle humor. This is a fashion advertisement that successfully captures both enjoyment and encourages shopping. Which scene was most memorable to you?

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