VT Cosmetics 'UNIVERSE Film' Commercial Behind the Scenes — All Day Project Edition
VT Cosmetics' 'UNIVERSE Film' is a campaign that combines the beauty brand's signature emotional visuals with music and style to convey the product's mood and message. This commercial, which captures the attention of both fans and general viewers thanks to the diverse appeal of the All Day Project, was meticulously directed and technically refined throughout the filming process. This article covers the background music, filming locations, reasons for NGs and reshoots, costumes, hair, and makeup, incidents and anecdotes that occurred during filming, and highlights worth noting for fans and consumers, all from a making-of perspective.
Background Music (OST) — Sound Design Creating an Emotional Mood
Befitting the title "UNIVERSE," VT's latest film likely adopted a broad, dreamy soundtrack. Gentle pad sounds and heavily reverbed synth pads create a sense of space, while minimal beats and delicate hi-hats or brush drums add rhythm. Short melodic hooks and chorus elements interspersed throughout the video serve to heighten the emotional climax of the video.
Foley sounds, characteristic of cosmetics advertising, emphasize moisture, glow, and texture. For example, sounds like dispensing the product onto the hand, pressing the pump, and the gentle sound of applying it to the skin are recorded separately and mixed to convey a "sensory experience" to the viewer. Vocal clips or short voice samples (whispers, single-word comments) from the All Day Project may have also been inserted, further enhancing the video's immersion.
Filming Locations — A Balance of Studio and Mini-Locations
This commercial was likely shot mostly on a controlled studio set. Because lighting control and color correction are crucial in beauty advertising, fixed lighting setups in the studio are used to precisely adjust the subject's skin tone and the product's reflection. However, some scenes likely incorporated mini-locations (emotional cafes, apartment windows, rooftop accents, etc.) to create a realistic and emotional background.
In the studio, soft lighting was primarily used, but hard or spotlights were used for key scenes to emphasize the product's texture (glow). Close-up shots utilized a macro lens and shallow depth of field to gently blur the background and highlight the skin texture and product's radiance.
NGs and Retakes—Iterations for Perfection in Each Frame
Advertising shoots often result in NGs due to detailed adjustments to facial expressions, eye contact, and hand gestures. Since the facial tones of each All Day Project member determine the overall mood of the video, the director likely requested multiple takes to capture the temperature of their eyes and subtle expressions. For example, subtle reactions before and after applying a product, eye twitching when looking directly at the camera, and the angle of a fingertip all contribute to retakes.
Furthermore, if the positioning of props (containers, pumps, labels), reflections, or the texture of the skin differed from expectations, the production and makeup teams would make on-the-spot adjustments and repeat multiple takes. If the film included outdoor shots, sound retakes were likely required due to wind and ambient noise. During NG scenes, the actors' natural laughter and impromptu ad-libs often emerge, and these moments become beloved moments in the making-of videos.
Costume, Hair, and Makeup — Harmonizing Brand Identity and Member Personalities
VT cosmetics videos prioritize styling that reflects both the product's sensibility, a unified color palette, and the model's individuality. The All Day Project's outfits likely incorporate neutral tones (cream, beige, soft brown, etc.) with product colors as accents, in keeping with the brand's tone and manner (minimal and sophisticated color palette). Each member's individuality is highlighted through accessories (earrings, necklaces) and hairstyles, while maintaining a natural, hydrating look.
Makeup typically focuses on a dewy base, subtle highlights, and natural eye makeup. In particular, advertisements showcasing skincare and base products typically avoid excessive contouring and emphasize "skin texture and radiance." A makeup retouch team is on standby during filming, instantly correcting oiliness, reflections, and skin texture to ensure consistent results.
Happenings and Episodes During Filming — The Humanity of the On-Set
Unexpected moments often occur during making-of shoots. For example, during a demonstration of a pump-type product, the product splattered, forcing the staff to quickly wipe it away. Or, during a lighting scene, a strong wind device blew through the hair, causing laughter. Another frequent episode captured in making-of videos is when a member of All Day Project improvised a clever ad-lib (a short comment or facial expression) that the director chose to use.
During breaks between shoots, the staff and models exchanged feedback to liven up the atmosphere. These small jokes and unreleased reactions are highly sought after by fans. The filming team respects this natural atmosphere while selecting and editing the most polished cuts for the final video.
Points for Fans and Viewers to Note
Sound Details: Listen carefully to the sounds of product use (pumps, rubbing cream, etc.). This demonstrates how important Foley is in conveying the emotional impact of a video.
Close-up Quality: Macro shots that highlight skin texture and product sheen help viewers understand the actual texture of the product.
Check out the making-of video: Searching for "making-of" or "behind-the-scenes" on the brand's official YouTube and Instagram channels will likely reveal NGs and behind-the-scenes footage.
Conclusion
VT cosmetics' "UNIVERSE Film" is a beauty film created through the combination of sound design, lighting, set and location selection, and meticulous styling. The captivating acting and expressions of the All Day Project added a warm, human touch to the video, while minor NGs and hilarious incidents actually fostered a sense of naturalness.