This blog introduces advertisement videos featuring Korean idol singers and actors.
It shows the advertisement activities of famous Korean stars who lead K-culture, and analyzes and summarizes the meaning of each advertisement, the advertisement concept, and the reactions to the advertisement.
Hello, this is Korea advertising. 1. Advertisement Background: Gong Cha and Stray Kids Meet The “My Vibe Right Now is Gong Cha” campaign is a brand campaign by global milk tea brand Gong Cha and Felix, a member of global K-pop group Stray Kids. Gong Cha is a brand that has led the popularization of milk tea and is loved by the younger generation. Stray Kids is a group that holds a unique position in both music and performance, representing the emotions of the global Generation Z. This advertisement conveys the message that Gong Cha’s beverages are not just simple food items but also a medium to express ‘vibes’, or emotions and moods. 2. Main Slogan: “My Vibe Right Now is Gong Cha” The main phrase and slogan of the advertisement, “My Vibe Right Now is Gong Cha,” goes beyond the simple meaning of drinking a beverage and delivers an emotional message that Gong Cha represents the emotions of this moment. In particular, the expression ‘공차중’ utilizes a unique Korean wordplay (wordplay) to su...
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Park Gyu-young x Twosome Place: Strawberry Chocolate Cream Cake Commercial Filming Location and Production Secrets Revealed
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Behind the Scenes of Twosome Place's Commercial: "Strawberry Chocolate Cream Cake in Winter, Strawberry Chocolate Cream Cake in Now": Behind-the-Scenes Story Revealed with Park Gyu-young
Twosome Place's new TVCF, "Strawberry Chocolate Cream Cake in Winter, Strawberry Chocolate Cream Cake in Now," garnered immediate consumer acclaim immediately after its release thanks to actress Park Gyu-young's warm and friendly image. This post highlights the behind-the-scenes story, including the process of selecting the background music (BGM), filming locations and set composition, NGs, costume and prop details, and even small anecdotes from the filming set and post-production.
Background Music (BGM): A Choice That Created Emotion and Tempo
The BGM for this commercial aimed to simultaneously convey the warmth of winter and the cozy atmosphere of a café. The production team ultimately selected a track based on acoustic guitar and gentle piano melodies, with light percussion adding rhythm. The track was meticulously edited to match Park Gyu-young's facial expressions and cut transitions. Specifically, during the close-up product introduction, the music was briefly muted to emphasize the actress's expressions and the product details. Furthermore, the barista's voices (coffee brewing, milk steaming) were enhanced with sound effects to enhance the auditory immersion.
Filming Location and Set: Creating a Realistic Cafe Mood
The filming took place in an indoor studio, with permission from a local Twosome Place store for some outdoor scenes. The set, with its warm wood tones and soft lighting, recreated the cozy winter cafe feel. A large softbox was used to mimic the natural light from the window, creating a soft glow. Wide corridors were designed to accommodate movement and camera movement, making it easy to capture Park Gyu-young's natural movements. Props were prepared as sample items, resembling the actual menu, ensuring they would maintain their shape even after repeated shoots.
Clothes and Styling: A Balance of Warmth and Trends
The styling focused on comfortable yet sophisticated casual looks, in keeping with the winter season's theme. The color palette primarily used cream, brown, and deep green tones to enhance the warm atmosphere. Seasonal items like knits, coats, and scarves were layered to create a natural feel. The costume team meticulously selected materials to ensure the texture of the fabrics was clearly visible in close-ups, and accessories were kept to a minimum to ensure the focus was on the product (drink) and the actor's facial expressions.
NGs and Rehearsals: Preparing for Natural Reactions
The director prioritized ample rehearsals to ensure natural, authentic reactions, while avoiding excessive repetition. In one take, Park Gyu-young unexpectedly burst into laughter while sipping her drink, resulting in an NG. However, the subtle laughter added warmth and was used as a B-cut. Another NG occurred when the steam from the cup was so strong that it obscured the close-up. The filming team resolved the issue by adjusting the steam intensity and adjusting lighting reflections.
On-site Episode: The Actors' Sense and the Staff's Consideration
The most memorable moment during filming was when Park Gyu-young personally offered drinks to the staff during a break. Her thoughtfulness, creating a friendly atmosphere despite the long schedule, softened the mood on set, and the spontaneous laughter and spontaneous reactions from the conversation were directly reflected in several scenes. While the weather suddenly turned cold during one outdoor scene, the costume team and staff quickly took steps to keep the actors warm, allowing them to quickly recover.
Filming Techniques and Camerawork: Creating Intimacy
The camera primarily used a mix of medium shots and close-ups to alternately highlight the actors' expressions and product details. A shallow depth of field was used to gently blur the background, drawing the viewer's attention to the characters and drinks. Tracking shots followed the actors' movements, vividly capturing the everyday life in the café. Soft lighting was primarily used, and cut transitions were edited to seamlessly connect with the rhythm of the background music.
Post-Production: Mood Completed with Color Correction and Sound Mixing
In the latter half of the film, color correction prioritized maintaining a warm tone while also ensuring the naturalness of skin tones. The sound team tested the balance of background music, dialogue, and on-site sound in various playback environments to finalize the final mix. The cut editing appropriately balanced product close-ups with reaction shots to enhance message delivery. A separate vertical edit was also produced for short clips intended for social media.