It's finally out. Stray Kids Felix, Gong Cha commercial

Hello, this is Korea advertising. 1. Advertisement Background: Gong Cha and Stray Kids Meet The “My Vibe Right Now is Gong Cha” campaign is a brand campaign by global milk tea brand Gong Cha and Felix, a member of global K-pop group Stray Kids. Gong Cha is a brand that has led the popularization of milk tea and is loved by the younger generation. Stray Kids is a group that holds a unique position in both music and performance, representing the emotions of the global Generation Z. This advertisement conveys the message that Gong Cha’s beverages are not just simple food items but also a medium to express ‘vibes’, or emotions and moods. 2. Main Slogan: “My Vibe Right Now is Gong Cha” The main phrase and slogan of the advertisement, “My Vibe Right Now is Gong Cha,” goes beyond the simple meaning of drinking a beverage and delivers an emotional message that Gong Cha represents the emotions of this moment. In particular, the expression ‘공차중’ utilizes a unique Korean wordplay (wordplay) to su...

'Spicy Happiness In Noodles' Filming Report — The Secret of Shin Ramyun in 30 Seconds with aespa


Nongshim Shin Ramyun x aespa Ad Behind the Scenes: Background Music, Filming Locations, Costumes, and On-Site Stories Revealed

Nongshim's 30-second TVCF for Shin Ramyun's "Spicy Happiness in Noodles" campaign garnered significant attention immediately after its release, combining the energy of global idol group aespa with the brand's spicy concept. This post provides a comprehensive overview of the background music (BGM) selection process, filming locations and set composition, NGs and rehearsal episodes, costume and styling details, filming techniques, and post-production, all of which global fans are particularly curious about. It also provides suggestions for meta descriptions, tags, and image ALT values ​​for blog optimization, as well as tips for leveraging the ad for global fans.

Background Music (BGM): Selection Criteria for Creating a 30-Second Rhythm

A 30-second ad needs to capture viewers' attention in just a few seconds, so BGM selection was crucial. The production team prioritized tracks that could simultaneously convey "spiciness" and "happiness." The final song, an uptempo track blending Latin beats and electronic elements, was edited to synchronize the intense spiciness of the song with the visual cuts, featuring tight drums and brass (or synth leads). Breaks and lift points were meticulously adjusted to match the movements of the aespa members (facial expressions, movement points), creating both a dynamic and lingering effect. Furthermore, localized sound effects (such as the sounds of noodles boiling and bags tearing) were incorporated to enhance the impact of each cut, adding to the aural enjoyment.

Filming Location and Set Composition: Colorful and Dynamic Direction

The filming primarily took place in a large indoor studio, with some outdoor locations. The studio set visualized "intensity" using neon lighting contrasting with Shin Ramyun's red color palette and a rough-textured background. Platforms and a track system were installed to allow the members to move dynamically, facilitating the smooth filming of their dynamic choreography and movements. The exterior scenes were shot at night in an urban setting, adding a refreshing contrast. The camera composition combined close-ups and low angles to simultaneously emphasize both the product (ramen) and the members' expressions.

Costume and Styling: Color and Texture Strategy Tailored to the Concept

The styling focused on connecting "spicy coolness" with aespa's trendy aesthetic. The costume team reinterpreted the stage look, focusing on red, black, and white, mixing metallic textures and glossy materials. Each member also added accessories (chains, ear cuffs, etc.) that highlighted their individuality. During pre-shoot fittings, the fabric's reflectivity and wrinkles were carefully checked under lighting to ensure the perfection was maintained even in close-ups. Furthermore, some shots incorporated styling elements that matched the color scheme of the ramen packaging, strengthening the visual connection with the product.

NGs and Rehearsals: The Charm of Improvisational Moments

The director prioritized natural reactions after setting up the scene to capture dynamic reactions. Therefore, rehearsals focused on key movement and timing, while the main shoot allowed for improvisational reactions from the members, capturing numerous unexpected moments. In one take, a noodle unexpectedly popped out while being picked up, startling the members into laughter. The sincere expressions of the moment became the most talked-about moments in the making-of clips for social media. Technical issues included lighting setup issues and a minor interference with the microphone cable. The filming crew quickly repositioned the scene and reshot.

Filming Techniques and Camerawork: Balancing Speed ​​and Impact

The camera team strategically combined slow motion and high-frame cuts to simultaneously highlight the "bouncy noodles" and the members' reactions. Tracking shots, Steadicam, and sliders were used to seamlessly capture the continuous movement, while focus racking naturally guided the viewer's gaze. Lighting was achieved by contrasting a strong red key light with a cool blue backlight to create a vibrant layering on the screen. In close-ups, soft light was used to enhance the skin and clearly portray the characters' expressions.

On-Site Episodes: Behind-the-Scenes Moments Fans Will Love

Memorable moments from filming included the members' impromptu ad-libs and the members' consideration for the staff. During a break during filming, one of the members prepared small cups of ramen for the staff and shared them with everyone, drawing laughter. This small act of kindness significantly lightened the atmosphere. At another moment, a member's perfect timing during a rehearsal on the camera rail drew applause from the set. These moments added vitality to the commercial and became highlights of the behind-the-scenes footage, a favorite among global fans.

Post-Production: Editing, Color Correction, and Sound Design

In post-production, the team meticulously refined the synchronicity of the cut tempo and background music to maximize the message within the 30-second timeframe. During the color correction stage, the saturation of reds was adjusted to highlight the packaging colors while maintaining natural skin tones. The sound team emphasized sound effects, such as the crackling of noodles and the sound of the bag, for added auditory enjoyment. They also produced masters that optimized the sound balance for various platforms (TV and social media).

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