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PRIMROSE Nahyun AD, Starbucks FIZZIO

1. Advertisement Overview and Campaign Background The advertisement campaign using Starbucks' RTD (Ready-to-Drink) beverage, Fizzio, and model PRIMROSE Nahyun is a marketing strategy targeting young consumers. Fizzio is a refreshing carbonated beverage that was released especially for the summer season. PRIMROSE Nahyun is a popular influencer and model among the MZ generation, and her fresh and trendy image fits well with the concept of Fizzio. This advertisement emphasizes Fizzio's carbonation and fruit flavor with the main message of "refreshing" and "energy." In particular, it was exposed as short and intense video content through social media and TV commercials, and was also spread online through the hashtag campaign (#Fizzio_refreshing). 2. Target Analysis: MZ Generation Strategy The main target of this advertisement is the MZ generation in their 20s and 30s, who are active on SNS and sensitive to trends. PRIMROSE Nahyun's casting was appropriate be...
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5 Behind-the-Scenes Stories from the NEPA Filming Set with Lee Jun-ho That Made Me Laugh

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Lee Junho, the face that set the outdoor scene ablaze this fall. As soon as the [NEPA] 25FW AIR SUMMIT DOWN (Digital) ad was released, the comments section was flooded with questions like, "It's digital, but why does my heart feel like it's analog?" Today, we'll delve into a more entertaining episode from the filming that viewers will enjoy, even more so than the ad itself. We'll delve into how off-screen moments created compelling on-screen moments, with delightful highlights. 1. The famous "zipper sync" incident. The core of this campaign was the details that showcased lightness and agility.  The director signaled, "Zipper up, synchronize with the wind!" From the first take, the zipper, wind, and camera panning were all incredibly synchronized. The staff applauded, but Lee Junho slyly remarked, "That wasn't a coincidence," with a playful smile. It turns out he had been repeatedly checking the angle and speed of his wrists si...
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Why is the ZeroBaseOne Visa commercial so funny? 10 episode highlights saved by fans.

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  The first scene begins with eye contact. One member glances briefly at the camera, then immediately taps the terminal with their fingertips. The fun here is simple. That brief 0.5 second of eye contact is a heart-pounding moment for fans. The sound is a soft "tiring," which is surprisingly addictive. Fans love capturing this moment and turning it into memes. Phrases like "Today's tap eye contact" naturally emerge. Then comes a playful exchange between the members. One member, with a "I'll buy it," looks on as if to say, "I'll buy it," and reaches out to pay first. The other member, with a "No, I'm faster," snatches the money and taps first. The change in their expressions is the key. Their subtle competitive spirit, and then the smile that follows the successful payment, makes everyone laugh along. Their chemistry deserves the nickname "Payment Line" among fans. The space changes abruptly.  Places that look l...
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Korea Advertising | Begins by Jung Saem Mool × TWS 30-Second Commercial: Pink Guava Behind-the-Scenes

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  1) The "Pink Guava Drip" in the First Frame and the Ad-Lib Point The opening scene features a key moment where one member playfully declares, "It's the season for blemishes!" while holding a pink guava. The real prop (pink guava) provided by the filming crew is surprisingly heavy and doesn't sit comfortably in the hand. The fruit sways slightly in the first take, causing the member to burst out laughing. The director sees this natural reaction and decides to capitalize on it, establishing the tone. This is the moment when "playful, everyday acting" becomes the advertising character, replacing the exaggerated model tone. This ad-lib is born: after the line, "It'd be a shame to miss the season," another member whispers off-camera, "Guava too, blemish care too." The on-set staff struggled to hold back laughter, leading to the editing process, which reduced the whisper to -2dB and treated it as an Easter egg.  2) The visual ga...
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Korean commercial: Jung Hae-in's favorite lightweight down jacket

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Concept Keywords: "Light as a feather, brisk as a rabbit." The rabbit motif intuitively captures the lightness and agility of lightweight padding, while Jung Hae-in's refreshing image weaves a lively flow through everyday life. 15-Second Structure: 3-Second x 5-Block Rhythm. Opening Impact → Lifestyle Wit → Detail Proof → Color/Fit Variations → Closing Hooking Statement. Opening 0–3 Seconds: "Rabbit Jump" Timing Happening Scene: Jung Hae-in effortlessly climbs the stairs on his way to work. A rabbit footprint graphic on the floor guides him to the right time to jump, and he takes a brisk step with a "tock" sound. Fun Episode: The first take was a half beat faster than the footprint graphic, resulting in a NG. When the staff member remarked, "The rabbit isn't ready yet!", Jung Hae-in ad-libbed, "Then I'll take a beat off," and clapped his hands in time with the beat. This relaxed reaction lightens the mood on set and adds a l...
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TXT YEONJUN's UGG commercial episode

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  Asia Pacific Brand Ambassador Yeonjun This ad is for UGG's 2025 Fall/Winter campaign, "Iconic From the First Step," and Yeonjun's selection as the Asia Pacific brand ambassador has generated quite a buzz! Released on September 25th, the campaign embodies the message of being iconic from the very first step. Yeonjun's Iconic Collection In the ad, Yeonjun showcases the "Iconic" collection, a reinterpretation of UGG's iconic classic line. The comfortable, warm feeling associated with UGG is combined with Yeonjun's unique, free-spirited energy and unique style, creating a completely new appeal! Filmed in Seoul, Yeonjun's unique take on UGG style is truly captivating. Even UGGs Can Be Hip The most exciting part is the magical moment when Yeonjun's presence completely transforms UGG's image. UGGs are often perceived as warm and comfortable shoes, but when worn by Yeonjun, they feel like a fashion statement, a piece that enhances his free-...
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