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It's finally out. Stray Kids Felix, Gong Cha commercial

Hello, this is Korea advertising. 1. Advertisement Background: Gong Cha and Stray Kids Meet The “My Vibe Right Now is Gong Cha” campaign is a brand campaign by global milk tea brand Gong Cha and Felix, a member of global K-pop group Stray Kids. Gong Cha is a brand that has led the popularization of milk tea and is loved by the younger generation. Stray Kids is a group that holds a unique position in both music and performance, representing the emotions of the global Generation Z. This advertisement conveys the message that Gong Cha’s beverages are not just simple food items but also a medium to express ‘vibes’, or emotions and moods. 2. Main Slogan: “My Vibe Right Now is Gong Cha” The main phrase and slogan of the advertisement, “My Vibe Right Now is Gong Cha,” goes beyond the simple meaning of drinking a beverage and delivers an emotional message that Gong Cha represents the emotions of this moment. In particular, the expression ‘공차중’ utilizes a unique Korean wordplay (wordplay) to su...
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IVE's LeeSeo-in featured Papa John's teaser commentary: The charm and making-of story of the American Premium series

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Papa John's "American Premium Series, Only at Papa John's!" (With Leeseo) — Behind-the-Scenes Ad & Key Points for Fans Papa John's "American Premium Series" campaign features IVE's Leeseo as its model, emphasizing the image of "premium delivery pizza" with a youthful and trendy sensibility. Both the short teaser and full-length ads are crafted around visual impact and sound hooks, designed to pique consumer curiosity and lead to the main story and a visit to the store. Below, we'll sequentially summarize the brand message, video concept, music and sound design, filming locations and set direction, costumes, hair and makeup, behind-the-scenes anecdotes, and other key details for fans. 1. Brand Positioning and Campaign Concept Through this series, Papa John's presents a clear positioning: "American Premium." The core strategy is to highlight high-quality ingredients (such as special sauces, premium cheese blends, and pre...
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ULOS Moisturizer Commercial Interpretation — Minho's Skincare Routine and Behind-the-Scenes Photos

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SHINee Minho x ULOS Commercial Analysis: Behind the Scenes: "Healthy Skin is a Man's Charm" Brand and Advertising Core Concepts ULOS Moisturizer emphasizes "healthy men's skin" as its core brand concept, and this commercial focuses on naturally instilling the "confidence that skin gives." Minho's calm and mature image harmonizes with the brand message, delivering the simple yet powerful message of "healthy skin = charm" in a concise and clear manner. The product's functions (hydration, oil-water balance, and a refreshing finish) are explained through emotionally engaging scenes, evoking consumer empathy. Storytelling and Directing Points The commercial weaves together natural moments from everyday life to showcase the subtle differences in Minho's skin. Through subtle sequences like getting ready in the morning, standing in front of a mirror before a meeting, and changing facial expressions outdoors, it visualizes the "co...
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Acuvue × CORTIS Ad Analysis: "The World I See Is More Than I Can See" Behind the Scenes

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Acuvue x CORTIS Commercial Analysis: "The World I See Is More Than Just Seeing" Behind the Scenes Advertising Brand and Core Message This 30-second spot was produced by global contact lens brand Acuvue in collaboration with the five-member group CORTIS. The brand's core message is to deliver an "experience beyond sight," emphasizing moments that connect with emotions beyond the simple act of "seeing." Through short yet powerful cuts and the characters' perspectives, the commercial conveys the message that "the way you see the world will change." Concept & Storytelling The concept is "Expanding Perspective." Using directing to expand and specialize small moments from each member's perspective, the commercial builds a narrative that the product (contact lenses) goes beyond simply providing vision assistance to enrich everyday experiences. Screen transitions and focus shifts are designed to immerse the audience in the membe...
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Queen Yuna X PREMIUM Ghana Advertisement Review: Kim Yuna Shares Her Experience with Premium Winter Desserts

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Queen Yuna X PREMIUM Ghana — "The Premium Dessert I've Dreamed of Most This Winter" Advertisement Review and Real-Life Experience This commercial warmed my heart from the moment I first saw it. Yuna Kim's serene yet sincere expression, the deep hues of the chocolate, the soft lighting, and the tagline, "The Premium Dessert I've Dreamed of Most This Winter," combined to create a scene that felt like a small play. The next day, my curiosity was so strong that I went to a nearby store to try it myself. This article is a personal experience, focusing on my memories of that day, exploring the contrast between the expectations evoked by the ad and the actual experience, and offering tips for recreating the experience. First Impressions of the Advertisement — Expectations Created by the Image The commercial went beyond simply showcasing the product. Yuna Kim's elegant expression, delicate hand movements, and close-up shots highlighting the texture of the ch...
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A Review of Job Advertisements in the AI ​​Era: Changes I Experienced After Watching Shim Eun-kyung's Sparta Club Tomorrow Learning Camp

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AI-Era Job Advertisement Review: Changes I Experienced After Watching Shim Eun-kyung's Sparta Club Tomorrow Learning Camp Hello, Wide Receiver. Watching the "AI Era" commercial for the Sparta Club Tomorrow Learning Camp featuring Shim Eun-kyung brought out a resolution I'd long held in my heart. Although it was a short video, the message of "someone believes in me and helps me" and the realistic connection between education and employment resonated deeply with me. This article is a personal account of my first impressions of the ad, from the process of searching for and receiving training, to the changes I experienced in my life and thinking. I hope it will be of some help to readers who are struggling with similar issues. First Impressions of the Advertisement — A Balance of Reality and Comfort Shim Eun-kyung's calm voice and the visuals of the students' transformation conveyed a sense of "realistic hope." Rather than simply showcasing gla...
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