It's finally out. Stray Kids Felix, Gong Cha commercial

Hello, this is Korea advertising. 1. Advertisement Background: Gong Cha and Stray Kids Meet The “My Vibe Right Now is Gong Cha” campaign is a brand campaign by global milk tea brand Gong Cha and Felix, a member of global K-pop group Stray Kids. Gong Cha is a brand that has led the popularization of milk tea and is loved by the younger generation. Stray Kids is a group that holds a unique position in both music and performance, representing the emotions of the global Generation Z. This advertisement conveys the message that Gong Cha’s beverages are not just simple food items but also a medium to express ‘vibes’, or emotions and moods. 2. Main Slogan: “My Vibe Right Now is Gong Cha” The main phrase and slogan of the advertisement, “My Vibe Right Now is Gong Cha,” goes beyond the simple meaning of drinking a beverage and delivers an emotional message that Gong Cha represents the emotions of this moment. In particular, the expression ‘공차중’ utilizes a unique Korean wordplay (wordplay) to su...

Sunhari Lemon Gin Ad Reactions: IVE Yujin's "Unexpected Moments"




[Introduction]

As soon as the ALL NEW Soonhari Lemon Gin commercial was released, the screen was filled with refreshing and lively energy. IVE's Yujin, in particular, instantly captured the product's "newness" with her signature bright expression and sharp sense of rhythm. However, the filming set was filled with small moments of humor and ad-libs that didn't make it onto camera. Today, we'll delve into the commercial's appeal, focusing on behind-the-scenes anecdotes that viewers will likely enjoy.

[Episode 1 — Impromptu Reaction During Filming]

During filming, there was a scene where Yujin Ahn performed an impromptu reaction, unrelated to the director's request. An unscripted expression lit up the set, and that scene ended up being the most natural cut in the final video. In the commercial, that moment was interpreted as a "surprised expression at the novelty," intuitively conveying the product's freshness. Even the filming staff couldn't hide their laughter, saying, "Let's put that in the commercial!"

[Episode 2 — "Sweet Chemistry" with Lemon Jin]

Yujin's chemistry with the lemon gin box used as a prop is also a highlight. In one take, a lemon rolls away, and Yujin instantly reaches out to rescue it. This natural movement actually enhanced the realism of the commercial. The production team humorously edited this scene, calling it a "protective instinct to preserve freshness," and viewers felt a warm sense of humanity in this short cut.

[Episode 3 — Ad-libbed Choreography Intertwined with Background Music]

Yujin isn't just good at facial expressions; she's also a celebrity with a keen sense of rhythm. During filming, when the background music began, she naturally added a few movements to the choreography, varying it. These improvisations filled in the gaps in the final cut. In the commercial, this ad-lib serves as a key point, emphasizing the product's "liveliness." Fans responded, "That's so Yujin!" 

[Episode 4 — An Unexpected Gift from an NG]

Commercial filming strives for perfection, but sometimes, NGs become even greater gifts. In one take, a mismatch in facial expression and timing caused everyone to burst into laughter, and that moment of composure led to a more natural performance in the next take. This anecdote not only conveys the message that the commercial has been "completely renewed," but also demonstrates the flexibility that the production team and actors have created together.

[Conclusion — A Message to the Viewers]

This commercial's laughter stems not only from its refreshing visuals and music, but also from the human moments hidden within. Yujin's small ad-libs and impromptu reactions vividly conveyed the "newness" of the product, and viewers felt a sense of familiarity from the subtle shifts in facial expressions on screen. When rewatching the commercial, you'll find it even more enjoyable if you imagine the small moments that occurred on set, not just the directing.

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