NH pay × Byun Woo-seok — Behind the Scenes & Key Points of the "Use Me Perfectly" Ad
NH pay's latest campaign, "Use Me Perfectly," is a digital spot that combines actor Byun Woo-seok's calm charm with the service's intuitive usability. Created with the goal of intuitively conveying "convenience" and "trust" within a short running time, the video, sound, and styling elements are organically linked to the message. This article details the brand positioning and campaign concept, music and sound design, filming locations and set direction, costumes, hair, and makeup, anticipated NGs and behind-the-scenes anecdotes from the shoot, and key points worth watching for global fans.
Brand Positioning and Campaign Concept
NH pay is a brand that emphasizes a user-friendly experience (UX) focused on simple payment and financial services. The campaign tagline, "Use Me Perfectly," aims to instill confidence in consumers that they can easily handle all their financial and payment needs with a single app. Actor Byun Woo-seok reinforces the message with a trustworthy and serious image. The commercial's direction prioritizes the sense of "a service you'd want to use immediately in your daily life" over practical explanations.
Music (OST) and Sound Design
Sound is key to ad immersion. This spot likely used a medium-tempo electro-pop-based track with a lively yet stable feel. During service interactions (payment, transfer, confirmation, etc.), short and clear UX sounds (clicks, beeps, completion tones) were placed to clearly establish the "action → feedback" flow. The editing technique, which momentarily lowers the music when key copy is played and emphasizes the actor's dialogue and hand gestures, enhances the message's delivery.
Filming Locations and Set Design
The commercial appears to have been filmed using a mix of indoor urban locations and controlled studio sets. Key scenes depict the app in "everyday spaces" like modern cafes, offices, and living rooms, visualizing the ability to use NH Pay anytime, anywhere. The interior is designed with bright, minimalist tones, placing the app screen and product UI at the center of attention. The addition of vehicle and outdoor scenes can be seen as a device to reinforce the "always, anywhere" message.
Clothes, Hair, and Makeup — Harmony with Byun Woo-seok's Image
Byun Woo-seok's styling follows the "daily formal" concept, with neat shirts, lightweight jackets, and knitwear layered over them, creating a comfortable and friendly image. Colors are centered around neutral and deep tones (such as navy, charcoal, and brown), maintaining a subtle, eye-catching look on screen. Props like smartphones, cards, and watches enhance the realism of real-life situations. Hair is styled naturally, and makeup includes skin tone correction and a subtle glow to create a healthy, polished look for the camera.
NGs and Making-of Episodes During Filming
Given the importance of precise screen transition timing, actor hand movements, and eye contact during app and UI production, NGs are common. For example, misalignment between app animation and actor touch, or glare from the screen often results in reshoots. Furthermore, ambient noise in indoor locations can necessitate sound retakes. Making-of videos are likely to reveal fascinating behind-the-scenes footage, such as Byun Woo-seok exchanging humor with staff, naturally creating a lively atmosphere through ad-libs, or the props team fine-tuning the UI and props to enhance the film's quality.
Points worth noting for fans and global viewers:
UI and sound synchronization: Listening closely to the timing of button clicks and completion sounds can help you understand the UX design intent.
Acting details: Look for subtle differences in Byun Woo-seok's acting in his eye contact, hand gestures, and breathing. Even a short cut can reveal his emotional power.
Style recapture tip: Capture the look (shirt + knit/jacket combination) from the commercial and recreate it in your daily look.
Request a Making of: Check out the brand's official channel for a "making of" video to see more behind-the-scenes footage, including NG and ad-lib scenes.
Conclusion
The NH pay × Byun Woo-seok campaign is a digital film that concisely and clearly conveys "convenience" and "trust." Actor Byun Woo-seok's calm charm combined with the meticulous coordination of filming, sound, and styling effectively demonstrates the intuitive nature of the service experience.