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It's finally out. Stray Kids Felix, Gong Cha commercial

Hello, this is Korea advertising. 1. Advertisement Background: Gong Cha and Stray Kids Meet The “My Vibe Right Now is Gong Cha” campaign is a brand campaign by global milk tea brand Gong Cha and Felix, a member of global K-pop group Stray Kids. Gong Cha is a brand that has led the popularization of milk tea and is loved by the younger generation. Stray Kids is a group that holds a unique position in both music and performance, representing the emotions of the global Generation Z. This advertisement conveys the message that Gong Cha’s beverages are not just simple food items but also a medium to express ‘vibes’, or emotions and moods. 2. Main Slogan: “My Vibe Right Now is Gong Cha” The main phrase and slogan of the advertisement, “My Vibe Right Now is Gong Cha,” goes beyond the simple meaning of drinking a beverage and delivers an emotional message that Gong Cha represents the emotions of this moment. In particular, the expression ‘공차중’ utilizes a unique Korean wordplay (wordplay) to su...
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Behind the Scenes of "Sangkwaehwan Episode 1 (Full)" Filming — Small Moments with Go Yoon-jung and the Staff

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Sangkwaehwan's advertising campaign, "Our Sangkwaehwan Episode 01," effectively conveys the product's refreshing and everyday usability through the bright and natural image of actress Go Yoon-jung. This post provides a detailed behind-the-scenes look at the commercial, including background music, filming locations, NGs (mistakes and retakes), costumes and styling, and even hilarious incidents and anecdotes that may interest viewers. 1. Background Music (OST) — A Choice That Expresses Refreshing Sound The background music for this commercial was arranged with a focus on a "refreshing and cheerful atmosphere," in keeping with the product's name and concept. Light, rhythmic acoustic guitar riffs and bright synth pads form the main melody, while short sound effects (such as dings and sizzles) are interspersed to emphasize the product's "popping" image. The repeated short hooks during scene transitions are particularly noteworthy, ensuring the c...
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HF On Air: Behind the Scenes of Chae Soo-bin's "Exclamation of Life" Advertisement

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HF On Air's 30-second TVCF, "The Exclamation of Life, Construction PR," harmonizes actress Chae Soo-bin's friendly yet sophisticated image with the brand's message. Despite its short length, the filming involved meticulous direction and repeated takes, as the key focus was on conveying emotion and establishing product (or service) credibility. This article provides a detailed behind-the-scenes look at the background music (OST), filming locations, NGs and reasons for reshoots, costumes and styling, and even hilarious incidents and anecdotes that viewers might be curious about. Background Music (OST) — Short but Impressive Sound Design The music in a 30-second commercial immediately impacts scene transitions and emotional arcs, so a concise and memorable hook is crucial. This commercial uses a bright and upbeat pop/acoustic soundtrack, with a minimal piano riff and light percussion as its foundation, highlighting Chae Soo-bin's facial expressions and dialogue. ...
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The Behind-the-Scenes Story of the Skechers 2025FW Go Walk Slip-In Boots (Park Eun-bin) Advertisement

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The Skechers 2025FW "Go Walk Slip-Ins Boots" commercial harmoniously captures actress Park Eun-bin's sophisticated image and the product's core message of comfortable wear. This post details the background music, filming locations, NGs (mistakes and retakes), costumes and styling, and even hilarious incidents and anecdotes that occurred during filming, all from a behind-the-scenes perspective. Please note that this information may be supplemented by official behind-the-scenes videos or interviews, if available. 1. Background Music (OST) — Sound that Defines the Ad's Mood The background music in this commercial focuses on expressing the two keywords "comfort" and "activity" through sound. The overall mid-tempo pop/acoustic track is complemented by upbeat percussion and light synth and guitar riffs, perfectly complementing Park Eun-bin's natural movements. The rhythmic beats, particularly in scenes where she walks or jumps in the shoes, are e...
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MEDIHEAL TVCF (Kim Jaejoong) Behind the Scenes – Filming Tips and Points Fans Might Miss

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MEDIHEAL's latest TVCF perfectly captures the friendly yet sensual image of singer and actor Kim Jaejoong. Humorously conveying the message of "skin care" and "emotional communication" within its short running time, the video captivated viewers and fans alike. This article provides a behind-the-scenes look at the background music, filming locations, NGs and reshoots, costumes and styling, on-site incidents, and even small anecdotes—all from a behind-the-scenes perspective. Background Music (OST) — "Tiring" Effect and Mood Design The "tiring" sound effect, which signals the start of the commercial, serves as a hook, immediately grabbing the viewer's attention. This sound effect is designed to be memorable by combining the commercial's key humor with the visual presentation. The entire background music is arranged in a lively yet soft electro-pop style, featuring a simple rhythm with hi-hats and light synth pads to highlight Kim Jaejoon...
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[President Hae's Advertisement] Lee Jung-hyun's Realistic Acting and On-Site Episodes Revealed

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The recently released 30-second TVCF for President Hae combined the powerful message of "the essence of taste" with actress Lee Jung-hyun's solid performance, creating a memorable commercial. This article provides a behind-the-scenes look at the background music, filming locations, NGs and hilarious incidents that occurred during filming, the costume concept, and even small anecdotes from the set. In cases where official behind-the-scenes footage is limited, this article includes interpretations based on typical commercial production practices and elements found in the video. Background Music (OST) — A Simple yet Impactful Sound Selection The background music for this commercial is designed to be streamlined and uncluttered, given the short delivery of a message in a TVCF. The low, steady bassline and soft strings or synth pads are designed to highlight the actor's lines and the brand message. The music was likely composed with a minimalist arrangement to emphasize th...
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